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How To Use Slideshare for Your Content Marketing [10 Tips]
Ever heard of SlideShare? It’s a site that hosts your slide decks from Powerpoint or Keynote. It’s one of those great content marketing platforms most people have never heard of. Some impressive stats...
View ArticleYour LinkedIn Connections: Quantity vs. Quality [Video]
I was on a panel discussing LinkedIn the other day and an old favourite topic popped up. Here are my thoughts about quality vs. quantity of LinkedIn connections. Roughly what I have to say in the...
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Why B2B Marketing Doesn’t Have to Be Boring
How do you spruce up your B2B marketing all the way up to 11? I recently had a chat with Jason Miller who is a Senior Manager at Linkedin Marketing Solutions and author of “Welcome to the Funnel:...
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Why Visuals is the Key to B2B Social Media Marketing
How can you use social media to your advantage when you’re a seemingly dull B2B company? We have previously written a case study on how Maersk Line use social media, in this follow-up I’m catching up...
View ArticleHow to Master Inbound Marketing on a Shoestring
What exactly is inbound marketing and why should you be doing it? I recently had a chat about this with David Smooke who is an expert in this field. You can listen to the audio podcast on iTunes and...
View ArticleWhy Social Collaboration is a Must-Have for Your Company
What is social collaboration? How can organisations benefit from using it? To find out I’ve had a chat with James Tyer who is the Global Lead of Social Collaboration at Kellogg Company. You can listen...
View ArticleHow Periscope Can Showcase Your Employer Brand in Real Time
Have you ever thought about using live streaming app Periscope for a social HR campaign? We recently interviewed Lars Schmidt, founder of Amplify Talent and employer brand strategist at Hootsuite to...
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